Customer Relationship Management

Customers are your most important business asset, but...

• Do you know who your key customers are?
• Do you understand what share of your revenue is generated by your top customers?

• Do you offer existing customers a better deal than prospective customers?

• Do you understand why your best customers are your best customers?

• Do you have a customer communication process in place?

• Can you identify customers who are likely to defect to your competitors?

• Is your marketing spend based on a "blunderbuss" rather than a "rifle" basis?

These are just some of the questions every business needs to ask.

A tailored CRM solution may be highly beneficial to your business.

Our experience includes:

• Direct design, implementation and management of retail loyalty schemes (both single retailer and multi-retailer);
• Participated in International Share Groups where retailers operating large and small scale loyalty schemes share experiences and initiatives;
• Presented by invitation at seminars throughout Europe, North and South America and Japan;
• Advised and assisted in loyalty scheme developments in Europe, North and South America;
• We helped design many of the key measurement reports which are now accepted as minimum standards by loyalty schemes internationally